Open Ads

Strategic Investment Optimization in Amazon Sponsored Ads and DSP

The project aims to develop an automated platform that optimizes the allocation of advertising spend in Amazon Advertising using machine learning and artificial intelligence techniques. The solution will allow clients to improve the profitability of their advertising campaigns through a data-driven approach, dynamically adjusting the investment to achieve the performance goals set by the client.

The project, with file number IDI-20250438, is co-financed by the Centre for the Development of Technology and Innovation (CDTI), which falls under the Ministry of Science, Innovation and Universities.