Selling on Amazon isn’t just about uploading your products to Amazon and waiting for shoppers to show interest in them, although you could do this, but you may be waiting forever for your sales to take off, if at all. To increase your sales, you’ll need to improve the organic positioning of your products.
Why you should improve your SEO on Amazon
When you’re competing with thousands of sellers and products, especially when your products may be similar and competitively priced, you’ll need to figure out how to rank your products high.
The search results on Amazon aren’t that different from those on Google. When searching on Google, users don’t usually go past the third page to decide which website to go to, in fact, it’s common knowledge that appearing beyond the first page is as if you are invisible. It’s similar on Amazon.If your products are not well positioned, potential buyers will probably decide on products in better positions.
How to strengthen you Amazon SEO
Choose the property search terms. Amazon includes keywords from the product feed that you can also include manually. Think about the search terms that your potential customers would use to find your products. If it is inevitable to use keywords that the competition uses, then focus on enhancing the other factors that can determine your positioning on Amazon.
Create descriptive titles and subtitles. Choosing the product’s name is the most important factor for improving SEO on Amazon, as customers will identify the product this way. In fact, if you choose a good name, you don’t have to have long descriptions. Amazon is clear: it recommends to include product name, brand, main function, and keyword that describe the product itself.
Be clear in your product description. If your title isn’t enough, dedicate the time and work on elaborating a description to position the product properly. For example, include technical data, weight, size, features, colors, materials, additional elements, and of course, the search terms that go in the title.
Watch your product’s conversion rate. This rate describes the number of people who bought the product versus the total visits. It’s a vital metric for SEO on Amazon.
Utilize clear images. It’s obvious, only a few people would buy a product without seeing an image of it. Choose clear and high-quality images that work best. Since Amazon photographs can be enlarged, choose large images.
Optimize your price. Although it’s not essential, cheaper products sell faster, thus Amazon rewards these products by showing them first.
Gain credibility as a seller. Make yourself known, explain how you work, what successful experiences you’ve had, contact forms, your delivery, quality, or price policy. These actions will help you be ahead of those who completely disregard this topic.
Grow your positive comments. An essential topic for improving SEO on Amazon is the valuation of your customers, that is, the opinions of buyers and that indicate that they are satisfied with the product and the shipment.
Keep these aspects in mind and start working on your profile and uploading your products to Amazon in a more useful and practical way, always taking into account such an important topic as SEO positioning.