{"id":1216,"date":"2023-03-06T18:35:55","date_gmt":"2023-03-06T17:35:55","guid":{"rendered":"https:\/\/b2marketplace.com\/sin-categorizar\/magic-box-solidifica-su-negocio-de-marketplaces\/"},"modified":"2023-03-27T11:08:49","modified_gmt":"2023-03-27T10:08:49","slug":"magic-box-consolida-su-negocio-en-marketplaces","status":"publish","type":"post","link":"https:\/\/b2marketplace.com\/es\/recursos\/magic-box-consolida-su-negocio-en-marketplaces\/","title":{"rendered":"Magic Box consolida su negocio en marketplaces"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">La compa\u00f1\u00eda de juguetes multiplica su ROAS con una estrategia full-funnel en <strong>marketplaces<\/strong><\/h3>\n\n\n\n<p>Magic Box es una compa\u00f1\u00eda de juguetes con base en Barcelona y vende sus productos bajo 4 marcas principales: Super Things, T-Racers, Kookyloos y Babycool. En los \u00faltimos tiempos, la industria juguetera se ha apoyado mucho en el eCommerce y en los marketplaces. Por lo tanto, Magic Box contrat\u00f3 a B2Marketplace para impulsar sus ventas en Amazon.<\/p>\n\n\n\n<p>Con una s\u00f3lida experiencia en publicidad en Amazon, B2Marketplace, fundada en 2017, trabaja con clientes proveedores y vendedores para gestionar de manera hol\u00edstica las ofertas, la publicidad y las ventas. Este enfoque inclusivo atrajo a Magic Box, quien necesitaba una estrategia integral para consolidar su negocio en marketplaces.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Apuntando a lo m\u00e1s alto en Amazon<\/strong><\/h3>\n\n\n\n<p>Magic Box confi\u00f3 en B2Marketplace la tarea de llevar sus ventas al siguiente nivel, mejorar su ticket medio de venta e incrementar su ROAS. B2Marketplace propuso una estrategia full-funnel para lograr estos objetivos. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Implementando una estrategia ganadora<\/strong><\/h3>\n\n\n\n<p>Esta estrategia full-funnel requer\u00eda atender varios frentes. Para la etapa de reconocimiento de marca, B2Marketplace asegur\u00f3 que los productos de Magic Box aparecieran en los primeros resultados de b\u00fasqueda con campa\u00f1asd de Sponsored Brands y Sponsored Products Ads. Adem\u00e1s, lograron cubrir las principales keywords con Sponsored Brand Video.<\/p>\n\n\n\n<p>Para la etapa de consideraci\u00f3n, B2Marketplace optimiz\u00f3 todas las p\u00e1ginas de producto de la tienda online para ayudar a los consumidores a entender la historia de la marca y de cada producto. Adicional a esto, para ayudar al proceso de compra, B2Marketplace ayud\u00f3 a que los productos de Magic Box aparecieran en las p\u00e1ginas de producto de la competencia.<\/p>\n\n\n\n<p>Finalmente, para crear lealtad con los clientes, se crearon cookies con DSP Video, introduciendo un pixel en su tienda online para tener un mejor entendimiento de las audiencias. Adem\u00e1s, se hicieron campa\u00f1as de retargeting con DSP y Sponsored Display para todos aquellos usuarios que no hicieron compra, pero fueron impactados por las campa\u00f1as.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Los grandes resultados de Magic Box<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"509\" src=\"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/03\/Charts_Website_MagicBox-5.png\" alt=\"\" class=\"wp-image-2478\" srcset=\"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/03\/Charts_Website_MagicBox-5.png 780w, https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/03\/Charts_Website_MagicBox-5-600x392.png 600w, https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/03\/Charts_Website_MagicBox-5-768x501.png 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<p>Esta estrategia gener\u00f3 resultados inmediatos para Magic Box. Para finales de 2022 el ticket medio de Magic Box hab\u00eda subido de 15\u20ac a 19\u20ac en solo 4 meses. Adem\u00e1s, su ROAS se catapult\u00f3 de 10.1x a 17.4x en el mismo periodo de tiempo. El impacto de B2Marketplace ha sido evidente, pero a\u00fan est\u00e1 lo mejor por venir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda de juguetes multiplica su ROAS con una estrategia full-funnel en marketplaces Magic Box es una compa\u00f1\u00eda de juguetes con base en Barcelona y [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[137,129,125,139],"tags":[121],"class_list":["post-1216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito","category-our-work-articles-es","category-recursos","category-spotlight-es","tag-shopper-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Magic Box mejora su negocio en 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