{"id":1223,"date":"2023-03-06T19:03:03","date_gmt":"2023-03-06T18:03:03","guid":{"rendered":"https:\/\/b2marketplace.com\/sin-categorizar\/philips-en-entra-como-nuevo-jugador-de-filtros-de-agua\/"},"modified":"2023-03-27T11:08:20","modified_gmt":"2023-03-27T10:08:20","slug":"philips-entra-como-nuevo-player-de-filtros-de-agua","status":"publish","type":"post","link":"https:\/\/b2marketplace.com\/es\/sin-categorizar\/philips-entra-como-nuevo-player-de-filtros-de-agua\/","title":{"rendered":"Philips entra en la categor\u00eda de filtros de agua"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Philips se posiciona como nuevo player en el mercadode filtros de agua<\/strong><\/h3>\n\n\n\n<p>Philips es una compa\u00f1\u00eda multinacional holandesa que hist\u00f3ricamente se dedicaba a los productos electr\u00f3nicos. En tiempos recientes, Philips se ha enfocado en la industria de tecnolog\u00eda para la salud. En este sentido, Philips est\u00e1 interesado en impulsar su negocio en la categor\u00eda de filtros de agua en marketplaces a nivel europeo. Philips contrata a B2Marketplace en diciembre del 2022 con el objetivo de entrar a esta nueva industria mediante una estrategia full-funnel. <\/p>\n\n\n\n<p>Con una s\u00f3lida experiencia en publicidad en Amazon, B2Marketplace, fundada en 2017, trabaja con clientes proveedores y vendedores para gestionar de manera hol\u00edstica las ofertas, la publicidad y las ventas. Este enfoque inclusivo atrajo a Philips, quien necesitaba una estrategia integral para entrar exitosamente a esta nueva industria.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Planeando la estrategia de entrada<\/strong><\/h3>\n\n\n\n<p>Philips le confi\u00f3 a B2Marketplace la tarea de ayudarles a entrar al mercado de filtros de agua de Amazon. Est\u00e1 no es una tarea f\u00e1cil, ya que tendr\u00edan que competir ferozmente con Brita, el player m\u00e1s consolidado del sector. Por lo tanto, B2Marketplace propuso una estrategia full-funnel para asegurar el \u00e9xito de Philips.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Implementaci\u00f3n de una estrategia de entrada<\/strong><\/h3>\n\n\n\n<p>Est\u00e1 estrategia full-funnel requiere entender varios frentes. Como primer paso, se busc\u00f3 impactar audiencias dentro del mercado de filtros de agua y estilo de vida con campa\u00f1as de Sponsored Brands y Sponsored Display ads. Adem\u00e1s, con el objetivo de adquirir m\u00e1s clientes, se comenz\u00f3 a anunciar productos en las p\u00e1ginas de producto de la competencia.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/Ac9EB0rKEcxfx51XUUcTCyl-VraRLe2K2KMn_brcIh_1YI_yxnJCC8vFb-GPDsxxOCshwuZ4KFHe-4n6PyCQ0nEmJXhnKmPh6RBcDIe5SVr_rzGLIa6svXzmiATKmAl2shFF03Oilj10QgF0X1yyyBM\" alt=\"\"\/><\/figure>\n\n\n\n<p>Por otro lado, B2Marketplace puj\u00f3 por keywords con tr\u00e1fico alto en la categor\u00eda de filtros de agua dentro de Amazon, mientras que se protegieron las p\u00e1ginas de producto y b\u00fasquedas para asegurarse de impactar a las audiencias correctas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Los resultados de Philips<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"593\" src=\"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/03\/Charts_Website_Philips-5.png\" alt=\"\" class=\"wp-image-2474\" srcset=\"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/03\/Charts_Website_Philips-5.png 780w, https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/03\/Charts_Website_Philips-5-600x456.png 600w, https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/03\/Charts_Website_Philips-5-768x584.png 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<p>Despu\u00e9s de implementar esta estrategia, los productos de Philips lograron un Top-of-Search rate de 9.52% y un impression share mayor al 20%. Adem\u00e1s se superaron los objetivos de ventas y consolidaron un ROAS de 7.0x. Estos resultados tan positivos se han logrado en un periodo muy corto de tiempo y hace notar la intervenci\u00f3n de B2Marketplace. Esta relaci\u00f3n est\u00e1 en sus comienzos y continuar\u00e1 logrando resultados con el tiempo.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/6yjelyXL9uQbtH5VNc9LrRNKb_ElHHHnr9wj74jWrbUuutZlRqXvO5e-mP4VM3cPQnCWGXQyvyKlGGzxMc57vYsEl15EnxNfbVr-8BGZkIpX6bdRUst74RTVRr4qGdFUj0_6zbmUoTRO76h49KrmmPk\" alt=\"\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Philips se posiciona como nuevo player en el mercadode filtros de agua Philips es una compa\u00f1\u00eda multinacional holandesa que hist\u00f3ricamente se dedicaba a los productos [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[137,129,125,7,139],"tags":[121],"class_list":["post-1223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito","category-our-work-articles-es","category-recursos","category-sin-categorizar","category-spotlight-es","tag-shopper-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Philips, nuevo player de filtros de agua en marketplaces | B2Marketplace<\/title>\n<meta name=\"description\" content=\"Philips entr\u00f3 en el mercado de filtros de agua en marketplaces. La estrategia full-funnel ejecutada por B2Marketplace gener\u00f3 un ROAS de 7.0x.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b2marketplace.com\/es\/sin-categorizar\/philips-entra-como-nuevo-player-de-filtros-de-agua\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Philips, nuevo player de filtros de agua en marketplaces | B2Marketplace\" \/>\n<meta property=\"og:description\" content=\"Philips entr\u00f3 en el mercado de filtros de agua en marketplaces. La estrategia full-funnel ejecutada por B2Marketplace gener\u00f3 un ROAS de 7.0x.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b2marketplace.com\/es\/sin-categorizar\/philips-entra-como-nuevo-player-de-filtros-de-agua\/\" \/>\n<meta property=\"og:site_name\" content=\"B2marketplace\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-06T18:03:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-27T10:08:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/03\/Philips-Header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"633\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"B2Marketplace\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/b2marketplace.com\/es\/sin-categorizar\/philips-entra-como-nuevo-player-de-filtros-de-agua\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/b2marketplace.com\/es\/sin-categorizar\/philips-entra-como-nuevo-player-de-filtros-de-agua\/\"},\"author\":{\"name\":\"B2Marketplace\",\"@id\":\"https:\/\/b2marketplace.com\/es\/#\/schema\/person\/f83b4d8e8a2c3e0bdd2c4b5437d62601\"},\"headline\":\"Philips entra en la categor\u00eda de filtros de agua\",\"datePublished\":\"2023-03-06T18:03:03+00:00\",\"dateModified\":\"2023-03-27T10:08:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/b2marketplace.com\/es\/sin-categorizar\/philips-entra-como-nuevo-player-de-filtros-de-agua\/\"},\"wordCount\":397,\"publisher\":{\"@id\":\"https:\/\/b2marketplace.com\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/b2marketplace.com\/es\/sin-categorizar\/philips-entra-como-nuevo-player-de-filtros-de-agua\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/03\/Philips-Header.png\",\"keywords\":[\"Shopper Strategy\"],\"articleSection\":[\"Casos de \u00c9xito\",\"Our Work Articles\",\"Resources\",\"Sin categorizar\",\"Spotlight\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b2marketplace.com\/es\/sin-categorizar\/philips-entra-como-nuevo-player-de-filtros-de-agua\/\",\"url\":\"https:\/\/b2marketplace.com\/es\/sin-categorizar\/philips-entra-como-nuevo-player-de-filtros-de-agua\/\",\"name\":\"Philips, nuevo player de filtros de agua en marketplaces | B2Marketplace\",\"isPartOf\":{\"@id\":\"https:\/\/b2marketplace.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/b2marketplace.com\/es\/sin-categorizar\/philips-entra-como-nuevo-player-de-filtros-de-agua\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/b2marketplace.com\/es\/sin-categorizar\/philips-entra-como-nuevo-player-de-filtros-de-agua\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/03\/Philips-Header.png\",\"datePublished\":\"2023-03-06T18:03:03+00:00\",\"dateModified\":\"2023-03-27T10:08:20+00:00\",\"description\":\"Philips entr\u00f3 en el mercado de filtros de agua en marketplaces. La estrategia full-funnel ejecutada por B2Marketplace gener\u00f3 un ROAS de 7.0x.\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/b2marketplace.com\/es\/sin-categorizar\/philips-entra-como-nuevo-player-de-filtros-de-agua\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/b2marketplace.com\/es\/sin-categorizar\/philips-entra-como-nuevo-player-de-filtros-de-agua\/#primaryimage\",\"url\":\"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/03\/Philips-Header.png\",\"contentUrl\":\"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/03\/Philips-Header.png\",\"width\":1440,\"height\":633},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/b2marketplace.com\/es\/#website\",\"url\":\"https:\/\/b2marketplace.com\/es\/\",\"name\":\"B2marketplace\",\"description\":\"Unlock the full potential of your marketplace\",\"publisher\":{\"@id\":\"https:\/\/b2marketplace.com\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/b2marketplace.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/b2marketplace.com\/es\/#organization\",\"name\":\"B2MarketPlace\",\"url\":\"https:\/\/b2marketplace.com\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/b2marketplace.com\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/02\/b2-fav.png\",\"contentUrl\":\"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/02\/b2-fav.png\",\"width\":300,\"height\":300,\"caption\":\"B2MarketPlace\"},\"image\":{\"@id\":\"https:\/\/b2marketplace.com\/es\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/b2marketplace.com\/es\/#\/schema\/person\/f83b4d8e8a2c3e0bdd2c4b5437d62601\",\"name\":\"B2Marketplace\",\"url\":\"https:\/\/b2marketplace.com\/es\/author\/b2marketplace\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Philips, nuevo player de filtros de agua en marketplaces | B2Marketplace","description":"Philips entr\u00f3 en el mercado de filtros de agua en marketplaces. La estrategia full-funnel ejecutada por B2Marketplace gener\u00f3 un ROAS de 7.0x.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/b2marketplace.com\/es\/sin-categorizar\/philips-entra-como-nuevo-player-de-filtros-de-agua\/","og_locale":"es_ES","og_type":"article","og_title":"Philips, nuevo player de filtros de agua en marketplaces | B2Marketplace","og_description":"Philips entr\u00f3 en el mercado de filtros de agua en marketplaces. La estrategia full-funnel ejecutada por B2Marketplace gener\u00f3 un ROAS de 7.0x.","og_url":"https:\/\/b2marketplace.com\/es\/sin-categorizar\/philips-entra-como-nuevo-player-de-filtros-de-agua\/","og_site_name":"B2marketplace","article_published_time":"2023-03-06T18:03:03+00:00","article_modified_time":"2023-03-27T10:08:20+00:00","og_image":[{"width":1440,"height":633,"url":"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/03\/Philips-Header.png","type":"image\/png"}],"author":"B2Marketplace","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/b2marketplace.com\/es\/sin-categorizar\/philips-entra-como-nuevo-player-de-filtros-de-agua\/#article","isPartOf":{"@id":"https:\/\/b2marketplace.com\/es\/sin-categorizar\/philips-entra-como-nuevo-player-de-filtros-de-agua\/"},"author":{"name":"B2Marketplace","@id":"https:\/\/b2marketplace.com\/es\/#\/schema\/person\/f83b4d8e8a2c3e0bdd2c4b5437d62601"},"headline":"Philips entra en la categor\u00eda de filtros de agua","datePublished":"2023-03-06T18:03:03+00:00","dateModified":"2023-03-27T10:08:20+00:00","mainEntityOfPage":{"@id":"https:\/\/b2marketplace.com\/es\/sin-categorizar\/philips-entra-como-nuevo-player-de-filtros-de-agua\/"},"wordCount":397,"publisher":{"@id":"https:\/\/b2marketplace.com\/es\/#organization"},"image":{"@id":"https:\/\/b2marketplace.com\/es\/sin-categorizar\/philips-entra-como-nuevo-player-de-filtros-de-agua\/#primaryimage"},"thumbnailUrl":"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/03\/Philips-Header.png","keywords":["Shopper Strategy"],"articleSection":["Casos de \u00c9xito","Our Work Articles","Resources","Sin categorizar","Spotlight"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/b2marketplace.com\/es\/sin-categorizar\/philips-entra-como-nuevo-player-de-filtros-de-agua\/","url":"https:\/\/b2marketplace.com\/es\/sin-categorizar\/philips-entra-como-nuevo-player-de-filtros-de-agua\/","name":"Philips, nuevo player de filtros de agua en marketplaces | B2Marketplace","isPartOf":{"@id":"https:\/\/b2marketplace.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/b2marketplace.com\/es\/sin-categorizar\/philips-entra-como-nuevo-player-de-filtros-de-agua\/#primaryimage"},"image":{"@id":"https:\/\/b2marketplace.com\/es\/sin-categorizar\/philips-entra-como-nuevo-player-de-filtros-de-agua\/#primaryimage"},"thumbnailUrl":"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/03\/Philips-Header.png","datePublished":"2023-03-06T18:03:03+00:00","dateModified":"2023-03-27T10:08:20+00:00","description":"Philips entr\u00f3 en el mercado de filtros de agua en marketplaces. La estrategia full-funnel ejecutada por B2Marketplace gener\u00f3 un ROAS de 7.0x.","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/b2marketplace.com\/es\/sin-categorizar\/philips-entra-como-nuevo-player-de-filtros-de-agua\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/b2marketplace.com\/es\/sin-categorizar\/philips-entra-como-nuevo-player-de-filtros-de-agua\/#primaryimage","url":"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/03\/Philips-Header.png","contentUrl":"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/03\/Philips-Header.png","width":1440,"height":633},{"@type":"WebSite","@id":"https:\/\/b2marketplace.com\/es\/#website","url":"https:\/\/b2marketplace.com\/es\/","name":"B2marketplace","description":"Unlock the full potential of your marketplace","publisher":{"@id":"https:\/\/b2marketplace.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/b2marketplace.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/b2marketplace.com\/es\/#organization","name":"B2MarketPlace","url":"https:\/\/b2marketplace.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/b2marketplace.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/02\/b2-fav.png","contentUrl":"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/02\/b2-fav.png","width":300,"height":300,"caption":"B2MarketPlace"},"image":{"@id":"https:\/\/b2marketplace.com\/es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/b2marketplace.com\/es\/#\/schema\/person\/f83b4d8e8a2c3e0bdd2c4b5437d62601","name":"B2Marketplace","url":"https:\/\/b2marketplace.com\/es\/author\/b2marketplace\/"}]}},"_links":{"self":[{"href":"https:\/\/b2marketplace.com\/es\/wp-json\/wp\/v2\/posts\/1223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/b2marketplace.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b2marketplace.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b2marketplace.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/b2marketplace.com\/es\/wp-json\/wp\/v2\/comments?post=1223"}],"version-history":[{"count":6,"href":"https:\/\/b2marketplace.com\/es\/wp-json\/wp\/v2\/posts\/1223\/revisions"}],"predecessor-version":[{"id":2477,"href":"https:\/\/b2marketplace.com\/es\/wp-json\/wp\/v2\/posts\/1223\/revisions\/2477"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b2marketplace.com\/es\/wp-json\/wp\/v2\/media\/1839"}],"wp:attachment":[{"href":"https:\/\/b2marketplace.com\/es\/wp-json\/wp\/v2\/media?parent=1223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b2marketplace.com\/es\/wp-json\/wp\/v2\/categories?post=1223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b2marketplace.com\/es\/wp-json\/wp\/v2\/tags?post=1223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}