{"id":1229,"date":"2023-03-06T19:19:26","date_gmt":"2023-03-06T18:19:26","guid":{"rendered":"https:\/\/b2marketplace.com\/sin-categorizar\/mercury-textil-impulsa-sus-ventas-en-amazon\/"},"modified":"2023-03-27T11:07:52","modified_gmt":"2023-03-27T10:07:52","slug":"mercury-textil-impulsa-sus-ventas-en-amazon","status":"publish","type":"post","link":"https:\/\/b2marketplace.com\/es\/sin-categorizar\/mercury-textil-impulsa-sus-ventas-en-amazon\/","title":{"rendered":"<strong>Mercury Textil impulsa sus ventas en Amazon<\/strong>"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Mercury Textil en busca de crecer su negocio en Amazon<\/strong><\/h3>\n\n\n\n<p>Mercury Textil es una marca espa\u00f1ola que vende productos para el hogar como ropa de cama, almohadas y cojines, cortinas, accesorios de ba\u00f1o y m\u00e1s. La marca tiene m\u00e1s de 150 <em>productos<\/em> listados en Amazon. Mercury Textil estaba en busca de crecer sus ventas en marketplaces, por lo que en julio del 2022, contratan a B2Marketplace como consultores para su negocio en Amazon.<\/p>\n\n\n\n<p>Con una s\u00f3lida experiencia en publicidad en Amazon, B2Marketplace, fundada en 2017, trabaja con clientes proveedores y vendedores para gestionar de manera hol\u00edstica las ofertas, la publicidad y las ventas. Este enfoque inclusivo atrajo a Mercury Textil, quien necesitaba una estrategia integral para llevar sus ventas al siguiente nivel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Los objetivos que Mercury Textil encarg\u00f3 a B2Marketplace<\/strong><\/h3>\n\n\n\n<p>Mercury Textil ten\u00eda muy claro lo que necesitaba de B2Marketplace. Mercury necesitaba una agencia que les ayude a crecer r\u00e1pidamente sus ventas en Amazon y su ROAS.<\/p>\n\n\n\n<p>Mercury le asign\u00f3 a B2Marketplace un presupuesto importante para inversi\u00f3n publicitaria. B2Marketplace propuso una estrategia full-funnel basada en 3 importante pilares: productos, marca y display.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Implementaci\u00f3n de una estrategia de entrada<\/strong><\/h3>\n\n\n\n<p>Est\u00e1 estrategia full-funnel requiere de entender varios frentes. Para la etapa de reconocimiento de marca, B2Marketplace asegur\u00f3 que los productos de Mercury Textil aparecieran en los primeros resultados de b\u00fasqueda con campa\u00f1as de Sponsored Brands y Sponsored Products Ads. Adem\u00e1s, lograron cubrir las principales keywords con Sponsored Brand Video.<\/p>\n\n\n\n<p>Para la etapa de consideraci\u00f3n, B2Marketplace optimiz\u00f3 todas las p\u00e1ginas de producto de la tienda online para ayudar a los consumidores a entender la historia de la marca y de cada producto. Adicional a esto, para ayudar al proceso de compra, B2Marketplace ayud\u00f3 a que los productos de Mercury aparecieran en las p\u00e1ginas de producto de la competencia.<\/p>\n\n\n\n<p>Finalmente, para crear lealtad con los clientes, se crearon cookies con DSP Video, introduciendo un pixel en su tienda online para tener un mejor entendimiento de las audiencias. Adem\u00e1s, se hicieron campa\u00f1as de retargeting con DSP y Sponsored Display Ads para todos aquellos usuarios que no hicieron compra, pero fueron impactados por las campa\u00f1as.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Los resultados de Mercury<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"467\" src=\"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/03\/Charts_Website_Mercury-5.png\" alt=\"\" class=\"wp-image-2470\" srcset=\"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/03\/Charts_Website_Mercury-5.png 780w, https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/03\/Charts_Website_Mercury-5-600x359.png 600w, https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/03\/Charts_Website_Mercury-5-768x460.png 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<p>Esta estrategia en conjunto con una subida en ventas gracias al Black Friday y Navidad, lograron un r\u00e9cord de ventas para Mercury Textil. Lograron un crecimiento de 68% con respecto al a\u00f1o anterior y llegaron a un ROAS de 5,95, superando el objetivo marcado.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mercury Textil en busca de crecer su negocio en Amazon Mercury Textil es una marca espa\u00f1ola que vende productos para el hogar como ropa de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1836,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[137,141,125,7,139],"tags":[121],"class_list":["post-1229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito","category-our-work-articles-featured-es","category-recursos","category-sin-categorizar","category-spotlight-es","tag-shopper-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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