{"id":1253,"date":"2023-03-03T12:53:03","date_gmt":"2023-03-03T11:53:03","guid":{"rendered":"https:\/\/b2marketplace.com\/sin-categorizar\/amazon-seller-and-vendor-central\/"},"modified":"2023-03-15T14:39:04","modified_gmt":"2023-03-15T13:39:04","slug":"amazon-seller-and-vendor-central","status":"publish","type":"post","link":"https:\/\/b2marketplace.com\/es\/spotlight-es\/amazon-seller-and-vendor-central\/","title":{"rendered":"Amazon Seller Central Vs. Amazon Vendor Central"},"content":{"rendered":"\n<p>Para los fabricantes y distribuidores, Amazon es el lugar id\u00f3neo donde vender sus productos.<\/p>\n\n\n\n<p>Para los que no conozcan bien la plataforma de Amazon, est\u00e1 formada por dos plataformas de servicio para los vendedores completamente diferentes: <strong>Amazon Seller Central y Amazon Vendor Central. <\/strong>A trav\u00e9s de las cuales los vendedores ponen a la venta su cat\u00e1logo de productos.<\/p>\n\n\n\n<p>En este post analizaremos los principales factores que diferencian a estas dos opciones, adem\u00e1s de las ventajas y criterios que aportan cada una de ellas.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Diferencias entre Amazon Seller Central y Amazon Vendor Central<\/strong><\/h3>\n\n\n\n<p>Para conocer las plataformas es recomendable comenzar sabiendo las diferencias entre ambas.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Amazon Seller Central (ASC) <\/strong>se trata de un<strong> vendedor a cliente final o una venta directa. <\/strong>Cualquier vendedor (distribuidor y fabricante) puede optar por la venta de sus productos a trav\u00e9s de esta plataforma siempre que complete un proceso de verificaci\u00f3n de inscripci\u00f3n b\u00e1sico. El vendedor es libre de fijar los precios tiene la posibilidad de gestionar el stock y el precio de sus productos. Si se registra en Amazon Seller Central.<\/li>\n<\/ul>\n\n\n\n<p>Una vez nos ha quedado claro lo que es Amazon Seller Central, vamos a continuar definiendo de qu\u00e9 trata Amazon Vendor Central.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Amazon Vendor Central (AVC). <\/strong>Te habr\u00e1s fijado que, en algunas ocasiones al realizar una compra a trav\u00e9s de la tienda online de Amazon aparece en el apartado de condiciones de envi\u00f3 \u201c<em>vendido y enviado por Amazon<\/em>\u201d. Esta es la principal caracter\u00edstica con la que un comprador puede diferenciar la plataforma de Vendor Central.; el fabricante o distribuidor vende su cat\u00e1logo de productos a Amazon, y \u00e9ste lo oferta en su plataforma de manera individual a trav\u00e9s de <a href=\"https:\/\/b2marketplace.com\/logistica-de-amazon\/amazon-fba-todo-lo-que-necesitas-saber\/\">la log\u00edstica de Amazon<\/a>. El fabricante \u00fanicamente se ocupa de vender la mercanc\u00eda a Amazon y hacerla llegar al centro log\u00edstico.<\/li>\n<\/ul>\n\n\n\n<p>Despu\u00e9s de esta compraventa, Amazon es el \u00fanico gestor del cat\u00e1logo y el encargado de fijar los precios del mismo.<\/p>\n\n\n\n<p>El acceso a este programa es limitado ya que Amazon selecciona a los vendedores a trav\u00e9s de una invitaci\u00f3n previa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Los beneficios de cada plataforma<\/strong><\/h3>\n\n\n\n<p>Una vez est\u00e1n claras las diferencias entre ambas plataformas, se exponen los beneficios que aportan cada una de ellas.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ventajas de Amazon Seller Central.<\/strong><\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Los vendedores tienen un control total sobre el stock, los precios del cat\u00e1logo y un manejo del inventario m\u00e1s accesible.<\/li>\n\n\n\n<li>Control total de la oferta ya que se vende directamente al cliente final de Amazon<\/li>\n\n\n\n<li>Amplia disponibilidad de las promociones<\/li>\n\n\n\n<li>Puede utilizar la log\u00edstica de Amazon que reduce los costes log\u00edsticos y es m\u00e1s r\u00e1pido a la hora de la entrega. Asimismo, si el vendedor lo desea podr\u00e1 enviar sus productos a trav\u00e9s de su propia log\u00edstica.<\/li>\n\n\n\n<li><a href=\"https:\/\/b2marketplace.com\/amazon\/branding-en-amazon\/\">Mayor visibilidad<\/a> de las transacciones.<\/li>\n\n\n\n<li>M\u00e1s informaci\u00f3n de las condiciones de compra de los usuarios.<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ventajas de Amazon Vendor Central.<\/strong><\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Existe un programa llamado Vine; una opci\u00f3n que aporta a los Vendor\u00b4s comentarios de los mejores clientes de la cartera de Amazon a cambio de un coste.<\/li>\n\n\n\n<li>\u00danicamente la venta se produce directamente a Amazon por lo que el vendedor no asume los costes del env\u00edo al cliente final.<\/li>\n\n\n\n<li>El vendedor no se tiene que preocupar por el seguimiento y el control del inventario, ya que Amazon se encarga de generar las \u00f3rdenes de compra seg\u00fan las necesidades.<\/li>\n\n\n\n<li>Esta plataforma tiene la opci\u00f3n de descargar informes m\u00e1s completos que en Amazon Seller Central a trav\u00e9s de Ara Basic.<\/li>\n\n\n\n<li>Tambi\u00e9n existe otro programa llamado Ara Premium, a trav\u00e9s de la cual los informes recibidos nos dan informaci\u00f3n sobre el ecosistema de la marca dentro de Amazon.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Inconvenientes de ambas plataformas<\/strong><\/h3>\n\n\n\n<p>Como todos los programas estas plataformas tambi\u00e9n tienen sus inconvenientes. A continuaci\u00f3n, enumeraremos algunos de ellos<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Desventajas de Amazon Seller Central.<\/strong><\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Al tener su propia gesti\u00f3n, el desembolso y riesgo que corren es mayor.<\/li>\n\n\n\n<li>En el caso de que utilicen su propia log\u00edstica, los Seller\u00b4s se encargan de todos los gastos del env\u00edo, de preparaci\u00f3n y de entrega.<\/li>\n\n\n\n<li>Tienen que asumir la gesti\u00f3n de las incidencias, as\u00ed como de la atenci\u00f3n al cliente.<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Desventajas de Amazon Vendor Central.<\/strong><\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Amazon puede modificar los precios de los productos, en algunas ocasiones por debajo del precio de cesi\u00f3n.<\/li>\n\n\n\n<li>No tienes informaci\u00f3n de las condiciones de compra de los usuarios. Tu venta se limita a un distribuidor, en este caso Amazon.<\/li>\n\n\n\n<li>A diferencia de Seller central con unos informes totalmente gratuitos, para optar por Ara Premium se debe pagar un importe de hasta 90.000 \u20ac al a\u00f1o.<\/li>\n\n\n\n<li>A pesar de disponer del programa Vine, que facilita el posicionamiento y aporta valoraciones a las fichas de producto, esta opci\u00f3n tiene limitaciones, como por ejemplo un m\u00e1ximo de 30 unidades del producto que se desea posicionar y un coste de 500\u20ac por ASIN. A pesar de esto, Amazon no asegura los comentarios.<\/li>\n<\/ol>\n\n\n\n<p>A pesar de las ventajas y condiciones a tener en cuenta, cada vendedor debe optar por el modelo m\u00e1s apto para sus preferencias. &nbsp;A grandes rasgos, Amazon Vendor Central es preferible para grandes vendedores con los recursos limitados para las ventas al cliente final. Mientras que, Amazon Seller Central es aconsejable para las empresas orientadas al cliente que tienen recursos y herramientas orientadas al B2C.<\/p>\n\n\n\n<p>Si quieres seguir poni\u00e9ndote al d\u00eda sobre este tipo de temas, no olvides visitar <a href=\"https:\/\/b2marketplace.com\/blog\/\">nuestro blog<\/a>. Esperamos que este post te haya ayudado, pero si tienes alguna duda sobre este tema o quieres m\u00e1s informaci\u00f3n<a href=\"https:\/\/b2marketplace.com\/es\/contacto\/\">&nbsp; contacta con nosotros.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para los fabricantes y distribuidores, Amazon es el lugar id\u00f3neo donde vender sus productos. Para los que no conozcan bien la plataforma de Amazon, est\u00e1 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[131,125,7,139],"tags":[121],"class_list":["post-1253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts-es","category-recursos","category-sin-categorizar","category-spotlight-es","tag-shopper-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How do Amazon Seller and Vendor Central work? | B2MarketPlace<\/title>\n<meta name=\"description\" content=\"We explain how Seller Cetral and Vendor Central work. We describe their differences, benefits, and incovenients of each of these platforms\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b2marketplace.com\/es\/spotlight-es\/amazon-seller-and-vendor-central\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How do Amazon Seller and Vendor Central work? | B2MarketPlace\" \/>\n<meta property=\"og:description\" content=\"We explain how Seller Cetral and Vendor Central work. 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