{"id":1390,"date":"2023-03-07T16:31:55","date_gmt":"2023-03-07T15:31:55","guid":{"rendered":"https:\/\/b2marketplace.com\/sin-categorizar\/el-evento-de-live-shopping-pre-black-friday-que-no-querras-perderte\/"},"modified":"2023-03-21T13:38:50","modified_gmt":"2023-03-21T12:38:50","slug":"el-evento-de-live-shopping-pre-black-friday-que-no-querras-perderte","status":"publish","type":"post","link":"https:\/\/b2marketplace.com\/es\/recursos\/el-evento-de-live-shopping-pre-black-friday-que-no-querras-perderte\/","title":{"rendered":"Evento Live Shopping pre-Black Friday"},"content":{"rendered":"\n<p>B2Marketplace ha querido ser pionero e introducirse en un nuevo formato de comercio electr\u00f3nico donde las transmisiones en vivo son un escaparate para que las empresas vendan sus productos a trav\u00e9s de redes sociales, con una venta en vivo, de forma interactiva, para que los usuarios consuman sin salir de la emisi\u00f3n, conocido como <em>Live Shopping o Live Commerce.<\/em><\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfEn qu\u00e9 consiste el show?<\/strong><\/h2>\n\n\n\n<p>La influencer Gloria (<a href=\"https:\/\/www.instagram.com\/mimodemami\/\">@mimodemami<\/a>) presentar\u00e1 varios productos v\u00eda<em> streaming<\/em> y mientras, se da al espectador la posibilidad de comprarlo en ese mismo momento, a trav\u00e9s de links directos al producto en la web de <a href=\"https:\/\/www.amazon.es\/ref=nav_logo\">amazon.es<\/a> con las ofertas exclusivas de este evento de Live Shopping. En este directo encontrar\u00e1s los mejores descuentos en productos del hogar, belleza, tecnolog\u00eda\u2026<\/p>\n\n\n\n<p>La historia del Live Shopping comenz\u00f3 sobre el a\u00f1o 2016, cuando Alibaba lanz\u00f3 Taobao Live para el mercado chino. El objetivo de Taobao Live recordaba e intenta emular el concepto de <strong>teletienda<\/strong> (<em>teleshopping<\/em>). Consist\u00eda en conectar una transmisi\u00f3n en vivo por Internet con una tienda digital, permitiendo a los participantes ver la presentaci\u00f3n de los productos y comprarlos en ese mismo momento.<br>El crecimiento de este fen\u00f3meno se vio acelerado por otras plataformas como TikTok y Pinduoduo, as\u00ed como por el efecto del Coronavirus.<\/p>\n\n\n\n<p>En el a\u00f1o 2020, el streamer Li Jiaqi, conocido como \u201cLipstick Brother\u201d, consigui\u00f3 mediante este modelo de venta, facturar 2 billones de d\u00f3lares en un d\u00eda (s\u00ed, has o\u00eddo bien).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfEs el live shopping el futuro del eCommerce?<\/h2>\n\n\n\n<p>Desde B2Marketplace apostamos por esta nueva tendencia ya que combina lo mejor del eCommerce y la compra f\u00edsica, permitiendo a los usuarios conocer las propiedades de cualquier producto de forma entretenida.<br>El Live Shopping ya representa el 10% de todo el comercio electr\u00f3nico en China, con m\u00e1s de 265 millones de usuarios.<\/p>\n\n\n\n<p>Si quieres conseguir las mejores ofertas de nuestros partners, no puedes perderte el evento de Live Shopping Pre-Black Friday con Gloria (<a href=\"https:\/\/www.instagram.com\/mimodemami\/\">@mimodemami<\/a>). Podr\u00e1s verlo el jueves 25 de noviembre a las 20:30 horas <a href=\"https:\/\/meet.onlive.site\/eyJldmVudElkIjoiODExOGUyNzctMDM2YS00ZjI1LTliOGMtOGU3MDA0NDQ0M2ExIiwicm9sZXMiOlsidmlld2VyIl19\">en este enlace.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B2Marketplace ha querido ser pionero e introducirse en un nuevo formato de comercio electr\u00f3nico donde las transmisiones en vivo son un escaparate para que las [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[131,125,139,1],"tags":[121],"class_list":["post-1390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts-es","category-recursos","category-spotlight-es","category-uncategorized","tag-shopper-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Evento imperdible Live Shopping pre-Black Friday | B2Marketplace<\/title>\n<meta name=\"description\" content=\"No te pierdas el evento de Live Shopping el pr\u00f3ximo jueves 25 de noviembre a las 20:30h y descubre esta nueva forma de comprar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b2marketplace.com\/es\/recursos\/el-evento-de-live-shopping-pre-black-friday-que-no-querras-perderte\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evento imperdible Live Shopping pre-Black Friday | B2Marketplace\" \/>\n<meta property=\"og:description\" content=\"No te pierdas el evento de Live Shopping el pr\u00f3ximo jueves 25 de noviembre a las 20:30h y descubre esta nueva forma de comprar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b2marketplace.com\/es\/recursos\/el-evento-de-live-shopping-pre-black-friday-que-no-querras-perderte\/\" \/>\n<meta property=\"og:site_name\" content=\"B2marketplace\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-07T15:31:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-21T12:38:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/03\/HERO_Estrategia_de_monetizacion_B2C-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"633\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"B2Marketplace\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/b2marketplace.com\/es\/recursos\/el-evento-de-live-shopping-pre-black-friday-que-no-querras-perderte\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/b2marketplace.com\/es\/recursos\/el-evento-de-live-shopping-pre-black-friday-que-no-querras-perderte\/\"},\"author\":{\"name\":\"B2Marketplace\",\"@id\":\"https:\/\/b2marketplace.com\/es\/#\/schema\/person\/f83b4d8e8a2c3e0bdd2c4b5437d62601\"},\"headline\":\"Evento Live Shopping pre-Black Friday\",\"datePublished\":\"2023-03-07T15:31:55+00:00\",\"dateModified\":\"2023-03-21T12:38:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/b2marketplace.com\/es\/recursos\/el-evento-de-live-shopping-pre-black-friday-que-no-querras-perderte\/\"},\"wordCount\":353,\"publisher\":{\"@id\":\"https:\/\/b2marketplace.com\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/b2marketplace.com\/es\/recursos\/el-evento-de-live-shopping-pre-black-friday-que-no-querras-perderte\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/03\/HERO_Estrategia_de_monetizacion_B2C-1.png\",\"keywords\":[\"Shopper Strategy\"],\"articleSection\":[\"Blog posts\",\"Resources\",\"Spotlight\",\"Uncategorized\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b2marketplace.com\/es\/recursos\/el-evento-de-live-shopping-pre-black-friday-que-no-querras-perderte\/\",\"url\":\"https:\/\/b2marketplace.com\/es\/recursos\/el-evento-de-live-shopping-pre-black-friday-que-no-querras-perderte\/\",\"name\":\"Evento imperdible Live Shopping pre-Black Friday | B2Marketplace\",\"isPartOf\":{\"@id\":\"https:\/\/b2marketplace.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/b2marketplace.com\/es\/recursos\/el-evento-de-live-shopping-pre-black-friday-que-no-querras-perderte\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/b2marketplace.com\/es\/recursos\/el-evento-de-live-shopping-pre-black-friday-que-no-querras-perderte\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/03\/HERO_Estrategia_de_monetizacion_B2C-1.png\",\"datePublished\":\"2023-03-07T15:31:55+00:00\",\"dateModified\":\"2023-03-21T12:38:50+00:00\",\"description\":\"No te pierdas el evento de Live Shopping el pr\u00f3ximo jueves 25 de noviembre a las 20:30h y descubre esta nueva forma de comprar.\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/b2marketplace.com\/es\/recursos\/el-evento-de-live-shopping-pre-black-friday-que-no-querras-perderte\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/b2marketplace.com\/es\/recursos\/el-evento-de-live-shopping-pre-black-friday-que-no-querras-perderte\/#primaryimage\",\"url\":\"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/03\/HERO_Estrategia_de_monetizacion_B2C-1.png\",\"contentUrl\":\"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/03\/HERO_Estrategia_de_monetizacion_B2C-1.png\",\"width\":1440,\"height\":633},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/b2marketplace.com\/es\/#website\",\"url\":\"https:\/\/b2marketplace.com\/es\/\",\"name\":\"B2marketplace\",\"description\":\"Unlock the full potential of your marketplace\",\"publisher\":{\"@id\":\"https:\/\/b2marketplace.com\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/b2marketplace.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/b2marketplace.com\/es\/#organization\",\"name\":\"B2MarketPlace\",\"url\":\"https:\/\/b2marketplace.com\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/b2marketplace.com\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/02\/b2-fav.png\",\"contentUrl\":\"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/02\/b2-fav.png\",\"width\":300,\"height\":300,\"caption\":\"B2MarketPlace\"},\"image\":{\"@id\":\"https:\/\/b2marketplace.com\/es\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/b2marketplace.com\/es\/#\/schema\/person\/f83b4d8e8a2c3e0bdd2c4b5437d62601\",\"name\":\"B2Marketplace\",\"url\":\"https:\/\/b2marketplace.com\/es\/author\/b2marketplace\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Evento imperdible Live Shopping pre-Black Friday | B2Marketplace","description":"No te pierdas el evento de Live Shopping el pr\u00f3ximo jueves 25 de noviembre a las 20:30h y descubre esta nueva forma de comprar.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/b2marketplace.com\/es\/recursos\/el-evento-de-live-shopping-pre-black-friday-que-no-querras-perderte\/","og_locale":"es_ES","og_type":"article","og_title":"Evento imperdible Live Shopping pre-Black Friday | B2Marketplace","og_description":"No te pierdas el evento de Live Shopping el pr\u00f3ximo jueves 25 de noviembre a las 20:30h y descubre esta nueva forma de comprar.","og_url":"https:\/\/b2marketplace.com\/es\/recursos\/el-evento-de-live-shopping-pre-black-friday-que-no-querras-perderte\/","og_site_name":"B2marketplace","article_published_time":"2023-03-07T15:31:55+00:00","article_modified_time":"2023-03-21T12:38:50+00:00","og_image":[{"width":1440,"height":633,"url":"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/03\/HERO_Estrategia_de_monetizacion_B2C-1.png","type":"image\/png"}],"author":"B2Marketplace","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/b2marketplace.com\/es\/recursos\/el-evento-de-live-shopping-pre-black-friday-que-no-querras-perderte\/#article","isPartOf":{"@id":"https:\/\/b2marketplace.com\/es\/recursos\/el-evento-de-live-shopping-pre-black-friday-que-no-querras-perderte\/"},"author":{"name":"B2Marketplace","@id":"https:\/\/b2marketplace.com\/es\/#\/schema\/person\/f83b4d8e8a2c3e0bdd2c4b5437d62601"},"headline":"Evento Live Shopping pre-Black Friday","datePublished":"2023-03-07T15:31:55+00:00","dateModified":"2023-03-21T12:38:50+00:00","mainEntityOfPage":{"@id":"https:\/\/b2marketplace.com\/es\/recursos\/el-evento-de-live-shopping-pre-black-friday-que-no-querras-perderte\/"},"wordCount":353,"publisher":{"@id":"https:\/\/b2marketplace.com\/es\/#organization"},"image":{"@id":"https:\/\/b2marketplace.com\/es\/recursos\/el-evento-de-live-shopping-pre-black-friday-que-no-querras-perderte\/#primaryimage"},"thumbnailUrl":"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/03\/HERO_Estrategia_de_monetizacion_B2C-1.png","keywords":["Shopper Strategy"],"articleSection":["Blog posts","Resources","Spotlight","Uncategorized"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/b2marketplace.com\/es\/recursos\/el-evento-de-live-shopping-pre-black-friday-que-no-querras-perderte\/","url":"https:\/\/b2marketplace.com\/es\/recursos\/el-evento-de-live-shopping-pre-black-friday-que-no-querras-perderte\/","name":"Evento imperdible Live Shopping pre-Black Friday | B2Marketplace","isPartOf":{"@id":"https:\/\/b2marketplace.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/b2marketplace.com\/es\/recursos\/el-evento-de-live-shopping-pre-black-friday-que-no-querras-perderte\/#primaryimage"},"image":{"@id":"https:\/\/b2marketplace.com\/es\/recursos\/el-evento-de-live-shopping-pre-black-friday-que-no-querras-perderte\/#primaryimage"},"thumbnailUrl":"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/03\/HERO_Estrategia_de_monetizacion_B2C-1.png","datePublished":"2023-03-07T15:31:55+00:00","dateModified":"2023-03-21T12:38:50+00:00","description":"No te pierdas el evento de Live Shopping el pr\u00f3ximo jueves 25 de noviembre a las 20:30h y descubre esta nueva forma de comprar.","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/b2marketplace.com\/es\/recursos\/el-evento-de-live-shopping-pre-black-friday-que-no-querras-perderte\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/b2marketplace.com\/es\/recursos\/el-evento-de-live-shopping-pre-black-friday-que-no-querras-perderte\/#primaryimage","url":"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/03\/HERO_Estrategia_de_monetizacion_B2C-1.png","contentUrl":"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/03\/HERO_Estrategia_de_monetizacion_B2C-1.png","width":1440,"height":633},{"@type":"WebSite","@id":"https:\/\/b2marketplace.com\/es\/#website","url":"https:\/\/b2marketplace.com\/es\/","name":"B2marketplace","description":"Unlock the full potential of your marketplace","publisher":{"@id":"https:\/\/b2marketplace.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/b2marketplace.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/b2marketplace.com\/es\/#organization","name":"B2MarketPlace","url":"https:\/\/b2marketplace.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/b2marketplace.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/02\/b2-fav.png","contentUrl":"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/02\/b2-fav.png","width":300,"height":300,"caption":"B2MarketPlace"},"image":{"@id":"https:\/\/b2marketplace.com\/es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/b2marketplace.com\/es\/#\/schema\/person\/f83b4d8e8a2c3e0bdd2c4b5437d62601","name":"B2Marketplace","url":"https:\/\/b2marketplace.com\/es\/author\/b2marketplace\/"}]}},"_links":{"self":[{"href":"https:\/\/b2marketplace.com\/es\/wp-json\/wp\/v2\/posts\/1390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/b2marketplace.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b2marketplace.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b2marketplace.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/b2marketplace.com\/es\/wp-json\/wp\/v2\/comments?post=1390"}],"version-history":[{"count":6,"href":"https:\/\/b2marketplace.com\/es\/wp-json\/wp\/v2\/posts\/1390\/revisions"}],"predecessor-version":[{"id":2385,"href":"https:\/\/b2marketplace.com\/es\/wp-json\/wp\/v2\/posts\/1390\/revisions\/2385"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b2marketplace.com\/es\/wp-json\/wp\/v2\/media\/1667"}],"wp:attachment":[{"href":"https:\/\/b2marketplace.com\/es\/wp-json\/wp\/v2\/media?parent=1390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b2marketplace.com\/es\/wp-json\/wp\/v2\/categories?post=1390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b2marketplace.com\/es\/wp-json\/wp\/v2\/tags?post=1390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}