{"id":1392,"date":"2023-03-07T16:31:24","date_gmt":"2023-03-07T15:31:24","guid":{"rendered":"https:\/\/b2marketplace.com\/sin-categorizar\/cambios-en-los-anuncios-de-sponsored-brands-en-amazon\/"},"modified":"2023-03-15T16:39:12","modified_gmt":"2023-03-15T15:39:12","slug":"cambios-en-los-anuncios-de-sponsored-brands-en-amazon","status":"publish","type":"post","link":"https:\/\/b2marketplace.com\/es\/recursos\/cambios-en-los-anuncios-de-sponsored-brands-en-amazon\/","title":{"rendered":"Cambios en los Sponsored Brands Ads de Amazon"},"content":{"rendered":"\n<p>A partir del 1 de mayo de 2022, <strong>todas las campa\u00f1as publicitarias de colecci\u00f3n de productos de Sponsored Brands que incluyan un m\u00e1ximo de un producto tendr\u00e1n que incluir una imagen personalizada en el material de la creatividad de la campa\u00f1a<\/strong>.<\/p>\n\n\n\n<p>En un estudio de <a href=\"https:\/\/b2marketplace.com\/vender-en-amazon\/diferencia-entre-amazon-vendor-y-amazon-seller\/\">Amazon<\/a>, se descubri\u00f3 que las campa\u00f1as que usan una imagen personalizada en los anuncios de Sponsored Brands <strong>en dispositivos m\u00f3viles<\/strong>, registran una ratio de clics 2,2 veces mayor que las campa\u00f1as que solo usan un titular y el logotipo de la marca, sin incluir imagen del producto.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>A\u00f1adir una imagen personalizada a tu campa\u00f1a publicitaria de productos de Sponsored Brands ayuda a ofrecer una experiencia m\u00e1s completa que tenga eco entre los compradores de <a href=\"https:\/\/b2marketplace.com\/vender-en-amazon\/7-razones-por-las-que-vender-en-amazon\/\">Amazon<\/a>. <\/p>\n\n\n\n<p>Estas<a href=\"https:\/\/www.antevenio.com\/blog\/2020\/02\/fotografia-y-video-para-ecommerce\/?utm_source=b2market&amp;utm_medium=blog&amp;utm_content=fotografia_y_video_para_ecommerce&amp;utm_campaign=cambios_anuncios_de_sponsored_brands_amazon\"> im\u00e1genes<\/a> personalizadas pueden ayudar a impulsar la interacci\u00f3n y contar la historia de tu<a href=\"https:\/\/b2marketplace.com\/amazon\/branding-en-amazon\/\"> marca<\/a>. Pueden ser:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Im\u00e1genes que representen a tu marca <\/li>\n\n\n\n<li>Im\u00e1genes de tu producto en uso o en contexto<\/li>\n<\/ul>\n\n\n\n<p>No te preocupes si actualmente tienes campa\u00f1as <a href=\"https:\/\/b2marketplace.com\/amazon\/guia-publicidad-en-amazon\/\">publicitarias<\/a> de colecci\u00f3n de productos de Sponsored Brands que promocionen uno o menos productos; <strong>tus campa\u00f1as activas no se pondr\u00e1n en pausa y no se te aplicar\u00e1 el cambio en este momento. <\/strong> <\/p>\n\n\n\n<p>Si lo que quieres es <strong>dirigir a los compradores a la Store de tu marca<\/strong> en lugar de promocionar un producto espec\u00edfico en tu campa\u00f1a publicitaria, te recomendamos que lances una campa\u00f1a de <strong>Store spotlight de Sponsored Brands<\/strong>, junto con tus campa\u00f1as publicitarias de productos.<\/p>\n\n\n\n<p>Est\u00e1 comprobado que, los anunciantes que utilizaron una combinaci\u00f3n de formatos de anuncios de imagen personalizada y Store spotlight de Sponsored Brands registraron un aumento del 97,5 % en el retorno de la inversi\u00f3n publicitaria (ROAS), en comparaci\u00f3n con los anunciantes que solo usaron un formato de anuncio de Sponsored Brands.<\/p>\n\n\n\n<p>En B2Marketplace somos especialistas en llevar a cabo tus Campa\u00f1as Publicitarias en Amazon y otros marketplaces. <a href=\"https:\/\/b2marketplace.com\/contacto\/\">\u00a1Contacta con nosotros!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A partir del 1 de mayo de 2022, todas las campa\u00f1as publicitarias de colecci\u00f3n de productos de Sponsored Brands que incluyan un m\u00e1ximo de un [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1672,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[131,125,139,7],"tags":[154],"class_list":["post-1392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts-es","category-recursos","category-spotlight-es","category-sin-categorizar","tag-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cambios en Amazon Sponsored Brands | B2Marketplace<\/title>\n<meta name=\"description\" content=\"A partir del 1 de mayo de 2022, habr\u00e1 nuevos cambios en todas las campa\u00f1as publicitarias de anuncios de Sponsored Brands en Amazon.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b2marketplace.com\/es\/recursos\/cambios-en-los-anuncios-de-sponsored-brands-en-amazon\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cambios en Amazon Sponsored Brands | B2Marketplace\" \/>\n<meta property=\"og:description\" content=\"A partir del 1 de mayo de 2022, habr\u00e1 nuevos cambios en todas las campa\u00f1as publicitarias de anuncios de Sponsored Brands en Amazon.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b2marketplace.com\/es\/recursos\/cambios-en-los-anuncios-de-sponsored-brands-en-amazon\/\" \/>\n<meta property=\"og:site_name\" content=\"B2marketplace\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-07T15:31:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-15T15:39:12+00:00\" \/>\n<meta property=\"og:image\" 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