{"id":3139,"date":"2024-01-05T15:56:14","date_gmt":"2024-01-05T14:56:14","guid":{"rendered":"https:\/\/b2marketplace.com\/?p=3139"},"modified":"2024-01-05T16:01:45","modified_gmt":"2024-01-05T15:01:45","slug":"calendario-marketing-2024","status":"publish","type":"post","link":"https:\/\/b2marketplace.com\/es\/spotlight-es\/calendario-marketing-2024\/","title":{"rendered":"Calendario de Marketing B2MP 2024"},"content":{"rendered":"\n<p>El calendario de marketing para 2024 se presenta como la br\u00fajula que guiar\u00e1 a tu negocio digital hacia el logro de tus metas. Desde eventos emblem\u00e1ticos como el Black Friday hasta las convenciones de marketplaces y retail media, <strong>cada fecha es una oportunidad para destacar y potenciar las ventas.<\/strong>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La importancia de tener un calendario de marketing<\/h2>\n\n\n\n<p>Contar con este <strong>elemento es esencial para la planificaci\u00f3n estrat\u00e9gica y la ejecuci\u00f3n efectiva de campa\u00f1as en el \u00e1mbito del retail<\/strong>. En primer lugar, proporciona una estructura temporal que permite anticipar eventos clave y estacionalidades, permitiendo a las marcas alinear sus esfuerzos con momentos importantes para maximizar su impacto.<\/p>\n\n\n\n<p>Un calendario bien elaborado tambi\u00e9n facilita la distribuci\u00f3n equitativa de recursos y presupuestos a lo largo del a\u00f1o, evitando la concentraci\u00f3n de esfuerzos en per\u00edodos espec\u00edficos y asegurando una presencia constante en la mente de los consumidores y seguidores habituales.<\/p>\n\n\n\n<p>Adem\u00e1s, <strong>un calendario de marketing contribuye a la coherencia y la consistencia de la marca<\/strong>. Al planificar con anticipaci\u00f3n, se brinda la oportunidad de profundizar en mensajes, tem\u00e1ticas y estilos visuales a lo largo de las diferentes iniciativas, fortaleciendo la identidad de la marca.<\/p>\n\n\n\n<p>Esta cohesi\u00f3n resulta fundamental en el panorama digital y comercial actual, donde <strong>la presencia constante y coherente es un aspecto clave para construir y mantener la confianza del cliente.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Calendario de marketing 2024 para marketplaces y retail media<\/h2>\n\n\n\n<p>Durante 12 meses se suceden eventos de diversos tama\u00f1os, fechas comerciales y d\u00edas internacionales que pueden ser decisivos para potenciar resultados.<\/p>\n\n\n\n<p>Entre estas remarcables citas, se encuentran el <a href=\"https:\/\/b2marketplace.com\/es\/recursos\/aumentar-ventas-de-ecommerce-en-black-friday-cyber-monday-y-navidad\/\">Black Friday<\/a>, la Navidad, los periodos de rebajas y el Amazon Prime Day, por mencionar solo algunos ejemplos. Estar al tanto de estas ocasiones permite capitalizarlas y optimizar una estrategia de ventas en l\u00ednea.<\/p>\n\n\n\n<p>A continuaci\u00f3n se enumeran, mes a mes, las datas m\u00e1s significativas del calendario de marketing 2024 para marketplaces y marcas del \u00e1mbito retail:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Enero<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"849\" height=\"511\" src=\"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/12\/ces-2024.jpg\" alt=\"\" class=\"wp-image-3147\" srcset=\"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/12\/ces-2024.jpg 849w, https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/12\/ces-2024-600x361.jpg 600w, https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/12\/ces-2024-768x462.jpg 768w\" sizes=\"auto, (max-width: 849px) 100vw, 849px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1 A\u00f1o Nuevo<\/li>\n\n\n\n<li>5 Noche de Reyes<\/li>\n\n\n\n<li>6 D\u00eda de Reyes<\/li>\n\n\n\n<li>7 Inicio Rebajas de invierno<\/li>\n\n\n\n<li>9 CES (Consumer Electronics Show) Las Vegas.&nbsp; El evento tecnol\u00f3gico m\u00e1s importante del mundo.<\/li>\n\n\n\n<li>15 Blue Monday<\/li>\n\n\n\n<li>17 NRF (National Retail Federation). Feria de Comercio Minorista.<\/li>\n\n\n\n<li>23 D\u00eda del Community Manager<\/li>\n\n\n\n<li>24 &#8211; 28 Feria Internacional Turismo FITUR en Madrid<\/li>\n\n\n\n<li>25 Influencer Marketing Week 24-CDMX&nbsp;<\/li>\n\n\n\n<li>26 D\u00eda de la Publicidad, San Publicito y Santa Publicita<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Febrero<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>6 D\u00eda Internacional de Internet Seguro (Safer Internet Day)<\/li>\n\n\n\n<li>8-14 Carnaval<\/li>\n\n\n\n<li>10 A\u00f1o Nuevo Chino<\/li>\n\n\n\n<li>11 Super Bowl.&nbsp;<\/li>\n\n\n\n<li>13 D\u00eda Mundial de la Radio<\/li>\n\n\n\n<li>14 San Valent\u00edn<\/li>\n\n\n\n<li>15 D\u00eda Mundial del Redactor Publicitario<\/li>\n\n\n\n<li>27 D\u00eda Mundial de las ONGs<\/li>\n\n\n\n<li>26 &#8211; 29 Mobile Wold Congress (Barcelona)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Marzo<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>3 D\u00eda Mundial de la Naturaleza<\/li>\n\n\n\n<li>5 31\u00ba edici\u00f3n de FOA (Future of Advertising)<\/li>\n\n\n\n<li>8 D\u00eda Internacional de la Mujer<\/li>\n\n\n\n<li>15 D\u00eda Mundial de los Derechos del Consumidor<\/li>\n\n\n\n<li>19 D\u00eda del Padre<\/li>\n\n\n\n<li>20 D\u00eda Internacional de la Felicidad \/ Inicio de la primavera<\/li>\n\n\n\n<li>21 12\u00aa Edici\u00f3n de Retail Forum en Madrid<\/li>\n\n\n\n<li>24-31 Semana Santa<\/li>\n\n\n\n<li>25 17\u00ba edici\u00f3n de la Hora del Planeta<\/li>\n\n\n\n<li>26 D\u00eda Mundial del clima<\/li>\n\n\n\n<li>10 de marzo &#8211; 9 de abril Ramad\u00e1n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Abril<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"478\" src=\"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/12\/Meta-World-Congress-24.jpg\" alt=\"\" class=\"wp-image-3144\" srcset=\"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/12\/Meta-World-Congress-24.jpg 850w, https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/12\/Meta-World-Congress-24-600x337.jpg 600w, https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/12\/Meta-World-Congress-24-768x432.jpg 768w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1 Lunes de Pascua<\/li>\n\n\n\n<li>7 D\u00eda Mundial de la Salud<\/li>\n\n\n\n<li>10-11 2\u00aa edici\u00f3n del evento Meta World Congress<\/li>\n\n\n\n<li>16 D\u00eda Mundial del Emprendimiento<\/li>\n\n\n\n<li>17 LogiCommerce Connect: The eCommerce Summit about Innovation &amp; Trends<\/li>\n\n\n\n<li>21 D\u00eda Mundial de la creatividad y la innovaci\u00f3n<\/li>\n\n\n\n<li>22 D\u00eda de la Tierra<\/li>\n\n\n\n<li>23 D\u00eda Internacional del Libro<\/li>\n\n\n\n<li>29 D\u00eda Europeo de la Solidaridad y Cooperaci\u00f3n entre Generaciones&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Mayo<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1 D\u00eda Internacional del Trabajador<\/li>\n\n\n\n<li>4 D\u00eda internacional de Star Wars<\/li>\n\n\n\n<li>5 21 Aniversario de LinkedIn \/ D\u00eda de la Madre<\/li>\n\n\n\n<li>7 ShopTalk Barcelona. En esta feria internacional se une&nbsp; todo el ecosistema retail a nivel europeo<\/li>\n\n\n\n<li>7-11 Eurovisi\u00f3n<\/li>\n\n\n\n<li>9 11\u00aa edici\u00f3n de OpenExpo Europe &#8211; Madrid. Cita relevante sobre innovaci\u00f3n tecnol\u00f3gica, transformaci\u00f3n digital y open source<\/li>\n\n\n\n<li>14-16 Advertising Week Europe en Londres<\/li>\n\n\n\n<li>17 D\u00eda de Internet y de las Telecomunicaciones<\/li>\n\n\n\n<li>21 D\u00eda Mundial de la Diversidad<\/li>\n\n\n\n<li>23 D\u00eda Mundial del F\u00fatbol Femenino<\/li>\n\n\n\n<li>25 D\u00eda del Orgullo Geek<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Junio<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1 D\u00eda Mundial de los Padres y Madres<\/li>\n\n\n\n<li>3-5 Shoptalk Europe en Barcelona. El programa de reuniones del sector minorista m\u00e1s grande de Europa<\/li>\n\n\n\n<li>5-7 South Summit en Madrid. Encuentro anual de las figuras relevantes del ecosistema emprendedor en Espa\u00f1a y Brasil.<\/li>\n\n\n\n<li>11 Mexico City eCommerce Summit<\/li>\n\n\n\n<li>11- 13 Digital Enterprise Show (DES) 2024 en M\u00e1laga<\/li>\n\n\n\n<li>17- 20 Cannes Lions 2024: 71\u00aa edici\u00f3n del Festival Internacional de la Creatividad<\/li>\n\n\n\n<li>19-20 Mayo 9\u00b0 Congreso de Tecnolog\u00eda y Negocios Am\u00e9rica Digital M\u00e9xico 2024<\/li>\n\n\n\n<li>20 Solsticio de Verano \/ Yellow Day (D\u00eda m\u00e1s feliz del a\u00f1o)<\/li>\n\n\n\n<li>21 D\u00eda Mundial del Selfie (una de las formas de expresi\u00f3n m\u00e1s populares actualmente en las redes sociales)<\/li>\n\n\n\n<li>22 Marketplace Summit. El mayor evento exclusivo sobre ecommerce &amp; marketplaces en Espa\u00f1a<\/li>\n\n\n\n<li>24 D\u00eda de San Juan<\/li>\n\n\n\n<li>28 D\u00eda del Orgullo LGBTIQ+<\/li>\n\n\n\n<li>30 D\u00eda internacional de las Redes Sociales<\/li>\n\n\n\n<li>14 de junio &#8211; 14 de julio Eurocopa de f\u00fatbol 2024, Alemania<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Julio<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"446\" src=\"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/12\/amazon-prime-day-24.png\" alt=\"calendario marketing 2024\" class=\"wp-image-3141\" srcset=\"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/12\/amazon-prime-day-24.png 850w, https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/12\/amazon-prime-day-24-600x315.png 600w, https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/12\/amazon-prime-day-24-768x403.png 768w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1 Inicio de las Rebajas de Verano<\/li>\n\n\n\n<li>3 D\u00eda Internacional Libre de Bolsas de Pl\u00e1stico<\/li>\n\n\n\n<li>4 D\u00eda del eBook<\/li>\n\n\n\n<li>11 Amazon Prime Day (B2MP)<\/li>\n\n\n\n<li>16 D\u00eda de la inteligencia Artificial<\/li>\n\n\n\n<li>17 D\u00eda Mundial del Emoji<\/li>\n\n\n\n<li>19 D\u00eda de Iberoam\u00e9rica<\/li>\n\n\n\n<li>26 D\u00eda Mundial del MEME \/ D\u00eda de los Abuelos<\/li>\n\n\n\n<li>26 de julio &#8211; 11 de agosto Los Juegos Ol\u00edmpicos de Par\u00eds<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Agosto<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2 D\u00eda Internacional de la Cerveza<\/li>\n\n\n\n<li>12 D\u00eda Mundial de La Juventud<\/li>\n\n\n\n<li>13 D\u00eda Internacional de lxs Zurdxs<\/li>\n\n\n\n<li>19 D\u00eda Mundial de la Fotograf\u00eda<\/li>\n\n\n\n<li>23 D\u00eda Internacional del hashtag \/ D\u00eda del Internauta<\/li>\n\n\n\n<li>29 D\u00eda Mundial del videojuego o del gamer \/ Inbound Customer Success 2024&nbsp;<\/li>\n\n\n\n<li>31 D\u00eda Internacional del blog<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Septiembre<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1 D\u00eda Internacional del GIF<\/li>\n\n\n\n<li>8 Vuelta al cole<\/li>\n\n\n\n<li>12 D\u00eda de los Programadores<\/li>\n\n\n\n<li>16-22 Semana Europea de la Movilidad<\/li>\n\n\n\n<li>19 3\u00aa edici\u00f3n de Ecommerce Day&nbsp; en Pontevedra<\/li>\n\n\n\n<li>21 D\u00eda Internacional de la Paz<\/li>\n\n\n\n<li>22 Inicio del Oto\u00f1o<\/li>\n\n\n\n<li>22 D\u00eda Mundial Sin Coche<\/li>\n\n\n\n<li>23-25 Brand100 Espa\u00f1a. Evento de negocios exclusivo, donde grandes anunciantes se re\u00fanen para fidelizar, hacer&nbsp; negocios y reforzar sus alianzas.<\/li>\n\n\n\n<li>26 Retail Media Spain en Madrid<\/li>\n\n\n\n<li>27 Cumplea\u00f1os de Google \/ D\u00eda Mundial del Turismo<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Octubre<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1 D\u00eda Mundial del Caf\u00e9<\/li>\n\n\n\n<li>6 eCommerce Awards&nbsp;<\/li>\n\n\n\n<li>10 D\u00eda mundial de la Salud Mental<\/li>\n\n\n\n<li>11 Amazon Prime Day<\/li>\n\n\n\n<li>14-17 Brand100 en M\u00e9xico<\/li>\n\n\n\n<li>16 D\u00eda Mundial de la Alimentaci\u00f3n<\/li>\n\n\n\n<li>16-17 E-Show Madrid y FBA Show, el congreso l\u00edder para los vendedores de Amazon<\/li>\n\n\n\n<li>22-23 eCommerce Summit &amp; Expo 2024<\/li>\n\n\n\n<li>23-25 Tourism Innovation Summit en Sevilla<\/li>\n\n\n\n<li>24 D\u00eda internacional contra el cambio clim\u00e1tico<\/li>\n\n\n\n<li>31 Halloween \/ Madrid Tech Show&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Durante este mes tambi\u00e9n tendr\u00e1n lugar el Amazon Unboxed NYC, el&nbsp; Influencer Marketing Week y el Advertising week, todav\u00eda sin fecha concreta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Noviembre<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"849\" height=\"478\" src=\"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/12\/black-friday-24.jpg\" alt=\"\" class=\"wp-image-3150\" srcset=\"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/12\/black-friday-24.jpg 849w, https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/12\/black-friday-24-600x338.jpg 600w, https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/12\/black-friday-24-768x432.jpg 768w\" sizes=\"auto, (max-width: 849px) 100vw, 849px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1 D\u00eda Mundial del Veganismo \/ D\u00eda de todos los Santos<\/li>\n\n\n\n<li>2 Dia de muertos<\/li>\n\n\n\n<li>4 D\u00eda Internacional del Marketing \/ D\u00eda de la UNESCO<\/li>\n\n\n\n<li>11 D\u00eda Mundial del Soltero \/ D\u00eda mundial del shopping<\/li>\n\n\n\n<li>11-14 Web Summit. Uno de los mayores eventos tecnol\u00f3gicos del mundo.<\/li>\n\n\n\n<li>13 &#8211; 14 Inbound Growth MX 2024 <\/li>\n\n\n\n<li>15-18 Inicio de El Buen Fin<\/li>\n\n\n\n<li>21 D\u00eda Mundial de la Televisi\u00f3n<\/li>\n\n\n\n<li>29 Black Friday<\/li>\n\n\n\n<li>30 D\u00eda del Influencer<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Diciembre<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1 D\u00eda Mundial contra el SIDA<\/li>\n\n\n\n<li>2 Cyber Monday<\/li>\n\n\n\n<li>3 Giving Tuesday<\/li>\n\n\n\n<li>9 D\u00eda Mundial de la Inform\u00e1tica<\/li>\n\n\n\n<li>20 D\u00eda de la Solidaridad \/ Ugly Christmas Sweater Day<\/li>\n\n\n\n<li>21 Solsticio de Invierno<\/li>\n\n\n\n<li>24 Nochebuena<\/li>\n\n\n\n<li>25 Navidad<\/li>\n\n\n\n<li>25 de diciembre &#8211; 2 de enero Januc\u00e1<\/li>\n\n\n\n<li>28 D\u00eda de los Santos Inocentes<\/li>\n\n\n\n<li>31 Nochevieja<\/li>\n<\/ul>\n\n\n\n<p>Este calendario de marketing para 2024 ser\u00e1 de gran ayuda para desarrollar estrategias efectivas para comercios digitales de todo tama\u00f1o y reputaci\u00f3n. En este contexto, B2Marketplace destaca como una opci\u00f3n confiable, gracias a su amplia experiencia en la creaci\u00f3n de planes de marketing adaptados a comercios online y a marcas que desean vender en Amazon.<\/p>\n\n\n\n<p><a href=\"https:\/\/b2marketplace.com\/es\/retail-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">Conf\u00eda en nuestro conocimiento<\/a> para maximizar los resultados de tu negocio en l\u00ednea y asegurar un impacto positivo en tu audiencia.<\/p>\n\n\n\n<p><a href=\"https:\/\/b2marketplace.com\/wp-content\/uploads\/2024\/01\/Calendario-de-Marketing-y-Comunicacion-2024-B2Marketplace.pdf\"><strong>ENLACE DESCARGA CALENDARIO DE MARKETING 2024<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El calendario de marketing para 2024 se presenta como la br\u00fajula que guiar\u00e1 a tu negocio digital hacia el logro de tus metas. Desde eventos [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1826,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[131,139],"tags":[123],"class_list":["post-3139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts-es","category-spotlight-es","tag-growth-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Calendario marketing para 2024: eventos imprescindibles<\/title>\n<meta name=\"description\" content=\"El calendario de marketing para 2024 incluye citas y eventos imprescindibles para marketplaces y marcas del sector retail\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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