{"id":3394,"date":"2024-06-18T21:20:56","date_gmt":"2024-06-18T20:20:56","guid":{"rendered":"https:\/\/b2marketplace.com\/?p=3394"},"modified":"2024-06-18T21:45:04","modified_gmt":"2024-06-18T20:45:04","slug":"video-y-en-television-a-demanda","status":"publish","type":"post","link":"https:\/\/b2marketplace.com\/es\/ebooks\/video-y-en-television-a-demanda\/","title":{"rendered":"La evoluci\u00f3n de la televisi\u00f3n: Tendencias en v\u00eddeo y TV a Demanda"},"content":{"rendered":"\n<p class=\"has-text-align-left\">La televisi\u00f3n tradicional ha experimentado una transformaci\u00f3n significativa en los \u00faltimos a\u00f1os, evolucionando hacia plataformas de transmisi\u00f3n (OTT) y servicios de streaming. Esta evoluci\u00f3n ha sido impulsada por cambios en el comportamiento del consumidor, tecnolog\u00edas emergentes y una mayor demanda de contenido a la carta.<\/p>\n\n\n\n<p class=\"has-text-align-left\"><br>Estar a la vanguardia sobre esta transici\u00f3n es crucial para capitalizar tu marca. Los profesionales del marketing y la publicidad, ya est\u00e1n trabajando con estrategias efectivas<br>y aprovechando las oportunidades que ofrecen estos nuevos canales.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/b2marketplace.com\/wp-content\/uploads\/2024\/06\/IMG_7468.jpg\" alt=\"ebook-tv-oferta-demanda\" class=\"wp-image-3395\" width=\"342\" height=\"399\" srcset=\"https:\/\/b2marketplace.com\/wp-content\/uploads\/2024\/06\/IMG_7468.jpg 1290w, https:\/\/b2marketplace.com\/wp-content\/uploads\/2024\/06\/IMG_7468-429x500.jpg 429w, https:\/\/b2marketplace.com\/wp-content\/uploads\/2024\/06\/IMG_7468-768x895.jpg 768w\" sizes=\"auto, (max-width: 342px) 100vw, 342px\" \/><\/figure>\n\n\n\n<p><br><\/p>\n\n\n\n<p>En este ebook, pretendemos dar una visi\u00f3n del nuevo mercado de publicidad, aprenderemos cu\u00e1les son las m\u00e9tricas fundamentales y la planificaci\u00f3n estrat\u00e9gica para llevar tu marca a otro nivel. Finalmente, descubriremos c\u00f3mo desarrollar un plan de inversi\u00f3n efectiva en el ecosistema del video advertising.<\/p>\n\n\n\n<p>Esta gu\u00eda, elaborada por B2Marketplace y YakYak, pretende proporcionar los conocimientos esenciales para construir una propuesta de valor diferente basada en el formato v\u00eddeo que revolucione el valor de tu marca y te permita alcanzar un objetivo rentable y escalable para tu plan de marketing.<br><\/p>\n\n\n\n<p>B2Marketplace, agencia advanced partner y reseller de Amazon es la compa\u00f1\u00eda del grupo ISPD, especialista en la gesti\u00f3n integral de marketplace y ecommerce. Fundada en 2017, B2Marketplace cuenta con un equipo de especialistas certificados que ayuda a fabricantes y vendedores a nivel internacional a hacer de los marketplace un entorno rentable, escalable y f\u00e1cil.<br><\/p>\n\n\n\n<p>YakYak, una compa\u00f1\u00eda de AdTech fundada hace m\u00e1s de 4 a\u00f1os por profesionales con experiencia en el mundo de la televisi\u00f3n y el rendimiento, se centra actualmente en estrategias de TV + VOD para peque\u00f1as y medianas empresas (PYME) en Espa\u00f1a.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Prep\u00e1rate para expandir los horizontes de tu negocio y hacer que tu marca crezca a nivel global<\/strong>. Haz clic <a href=\"https:\/\/es.b2marketplace.com\/nuevas-tendencias-en-video-y-en-television-a-demanda\">aqu\u00ed<\/a><a href=\"http:\/\/Haz clic en el siguiente enlace (https:\/\/es.b2marketplace.com\/nuevas-tendencias-en-video-y-en-television-a-demanda?utm_source=lnkd&amp;utm_medium=share&amp;utm_campaign=ebook_tv_demand&amp;utm_content=ebook-tv-demanda-tendencias) para descargar el ebook.\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a>para iniciar la descarga. <\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La televisi\u00f3n tradicional ha experimentado una transformaci\u00f3n significativa en los \u00faltimos a\u00f1os, evolucionando hacia plataformas de transmisi\u00f3n (OTT) y servicios de streaming. Esta evoluci\u00f3n ha [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3436,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[147],"tags":[],"class_list":["post-3394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebooks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ebook La evoluci\u00f3n de la Televisi\u00f3n : Nuevas tendencias<\/title>\n<meta name=\"description\" content=\"Ebook La evoluci\u00f3n de la Televisi\u00f3n : Nuevas tendencias en v\u00eddeo y en Televisi\u00f3n a Demanda. 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