{"id":1227,"date":"2023-03-06T19:19:26","date_gmt":"2023-03-06T18:19:26","guid":{"rendered":"https:\/\/b2marketplace.com\/non-categorizzato\/amazon-full-funnel-strategy-per-vendite-da-record\/"},"modified":"2023-03-27T11:16:09","modified_gmt":"2023-03-27T10:16:09","slug":"amazon-full-funnel-strategy-per-vendite-da-record","status":"publish","type":"post","link":"https:\/\/b2marketplace.com\/it\/risorse\/amazon-full-funnel-strategy-per-vendite-da-record\/","title":{"rendered":"Vendite da record per Mercury Textil su Amazon"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Mercury Textil vuole far crescere il suo business su Amazon<\/strong><\/h3>\n\n\n\n<p>Mercury Textil \u00e8 un brand spagnolo che vende prodotti per la casa tra i quali biancheria, cuscini, tende, accessori per il bagno e molto altro ancora. In principio +150 <em>prodotti<\/em> elencati su Amazon e stava cercando di aumentare le loro vendite sui marketplace. Nel luglio 2022, Mercury Textil ha assunto B2Marketplace come consulenti per gestire attivit\u00e0 di Amazon Ads.<\/p>\n\n\n\n<p>Con una forte expertise su Amazon, B2Marketplace, fondata nel 2017, collabora con fornitori e venditori per gestire a 360\u00b0 le offerte, la pubblicit\u00e0 e le vendite. Questo approccio olistico ha spinto Mercury Textil a rivolgersi a loro, richiedendo una strategia completa che li ha aiutati a portare le loro vendite a un livello superiore.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cosa si aspettava Mercury da B2Marketplace?<\/strong><\/h3>\n\n\n\n<p>Mercury Textil \u00e8 stato subito chiaro su ci\u00f2 che si aspettavano da B2Marketplace. Voleva un&#8217;agenzia che li aiutasse ad aumentare rapidamente il loro volume di vendite su Amazon e il ROAS.<\/p>\n\n\n\n<p>Fin dall&#8217;inizio, Mercury ha assegnato a B2Marketplace un budget importante per gli investimenti pubblicitari. B2Marketplace ha proposto una strategia Full-Funnel basata su 3 pilastri principali: prodotti, brand e display.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Strategia Full-Funnel: la strategia vincente<\/strong><\/h3>\n\n\n\n<p>Questa strategia Full-Funnel \u00e8 stata necessaria per affrontare diverse sfide. Per la fase di awareness, B2Marketplace ha assicurato a Mercury Textil le prime posizioni tra i risultati di ricerca combinando il banner sponsorizzato del brand con il prodotto sponsorizzato. Inoltre, hanno coperto le principali keywords con i video brandizzati sponsorizzati.<\/p>\n\n\n\n<p>Per generare consideration nei consumatori, B2Marketplace ha ottimizzato tutte le pagine del brand e di prodotto per aiutare gli utenti a capire la storia del brand e ci\u00f2 che sta dietro ogni prodotto. Inoltre, per supportare le fasi di acquisto, B2Marketplace ha aiutato i prodotti di Mercury a comparire nelle pagine dei prodotti della concorrenza.<\/p>\n\n\n\n<p>Infine, per creare fidelizzazione tra i clienti di Mercury, sono stati generati cookie tramite DSP Video, attraverso un pixel di monitoraggio nel loro Brand Store per conoscere il loro pubblico; inoltre, sono stati ritargettizzati tramite DSP e Sponsored Display tutti gli utenti che non hanno effettuato un acquisto ma sono stati influenzati dalla strategia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>I risultati di Mercury<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"467\" src=\"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/03\/Charts_Website_Mercury-6.png\" alt=\"\" class=\"wp-image-2490\" srcset=\"https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/03\/Charts_Website_Mercury-6.png 780w, https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/03\/Charts_Website_Mercury-6-600x359.png 600w, https:\/\/b2marketplace.com\/wp-content\/uploads\/2023\/03\/Charts_Website_Mercury-6-768x460.png 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<p>Questa strategia, riassunta con un aumento degli investimenti pubblicitari in occasione del Black Friday e della stagione natalizia, ha portato a un livello di vendite record per Mercury Textil. Hanno raggiunto una crescita delle vendite Y-o-Y del 68%. Inoltre, hanno raggiunto un ROAS di 5,95, superando l&#8217;obiettivo dichiarato.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mercury Textil vuole far crescere il suo business su Amazon Mercury Textil \u00e8 un brand spagnolo che vende prodotti per la casa tra i quali [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1835,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[140,126,138,136],"tags":[142],"class_list":["post-1227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-work-articles-featured-it","category-risorse","category-spotlight-it","category-storie-di-successo","tag-shopper-strategy-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mercury Textil su Amazon | B2Marketplace<\/title>\n<meta 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