Magic Box seeking to solidify their sales
Magic Box is a Spanish toy company based in Barcelona. They work under 4 main brands: Super Things, T-Racers, Kookyloos, and Babycool. In recent years, the toy industry has turned the look on to eCommerce and marketplaces solutions. Hence, Magic Box hired B2MarketPlace in September 2022 to help them bolster their sales on Amazon.
With strong advertising experience on Amazon, B2Marketplace, founded in 2017, works with vendor and seller clients to holistically manage offerings, advertising, and sales. This inclusive approach appealed to Magis Box— who required a comprehensive strategy that helped them to boost their sales and consolidate their brand in the marketplaces world.
Aiming for new heights on Amazon Sales
Magic Box entrusted B2Marketplace with the mission of taking their sales to the next level, increasing the average sales ticket, and boosting their ROAS. With these objectives being set, B2Marketplace assembled a Full-Funnel strategy to satisfy Magic Box’s needs.
Implementing a Full-Funnel Strategy
This Full-Funnel strategy is required to address various fronts. For the awareness stage, B2Marketplace ensured the first positions for search results combining the Sponsored Brand banner with Sponsored Product. Moreover, they covered the main keywords with Sponsored Brand Video.
To generate consumers’ consideration of purchasing, B2Marketplace optimized all brand and product pages to help consumers understand the story of the brand and what each product is about. Additionally, to enforce the purchasing process, B2Marketplace helped Magic Box’s products to appear in their competition’s product pages.
Finally, to create loyalty within Magic Box’s customer’s, generated their own cookies with DSP Video, introduced a tracking pixel in their Brand Store to understand their audiences, and retargeted DSP and Sponsored Display to those users who did not make a purchase but were impacted by the strategy.
Magic Box achieving outstanding results
This strategy generated immediate results for Magic Box. By the end of 2022, they had increased their average sales ticket from € 15 to € 19 in just 4 months. Moreover, their ROAS skyrocketed from 10.1x to 17.4x in the same period of time. B2MarketPlace’s strategy has already generated a swift impact in Magic Box’s sales, but the best is still to come.