Many businesses decide to use Amazon to list their products and expand their ecommerce opportunities.
Despite Amazon’s leadership in the e-Commerce sector, it is not easy to stand out. The e-commerce giant hosts more than 350 million products in its catalog, making it extremely difficult to highlight.
Even the most seasoned Amazon sellers may not be aware of the vast number of tools and services the marketplace offers to help businesses boost their success. Amazon is not only a great showcase for your products, but it is a platform where you can develop brand building strategies from scratch.
Therefore, choosing the right agency to sell on Amazon can be the difference between becoming a successful seller or wasting your time and effort. Before making this decision, there are some factors you should consider.
What to consider when working with a Amazon agency partner
Collaborating with an agency that offers expertise in Amazon can often be the fastest way to jump start your business – especially when Amazon is not simple to navigate if you don’t have the experience. Here are some things you’ll need to understand to be successful.
A. Know the selling model that works for your business
There are two selling models on Amazon: being a Vendor or a Seller. Neither is better than the other, it all depends on the type of product you sell, what position you occupy in the distribution chain, among other factors. If you’re unsure of which model to utilize, it may be best to consulta an expert to determine which model is the most suitable for you.
An expert mayalso help you decide on the best logistics model. There are 2 models: Fulfillment by Amazon (FBA), where Amazon is in charge of the shipping process, or Fulfillment by Merchant (FBM), where the entire shipping process depends on the seller. In addition, the agency can support you in the creation of your own store within the marketplace and optimization of your branding strategy.
B. Know how to utilize Amazon SEO
Product positioning on Amazon is a complex process. In fact, the Amazon algorithm differs in many ways from Google’s.
An expert can guide you through the implementation of all SEO factors, for example, writing texts, titles, product sheets or keywords.
C. Know how to create and manage SEM Campaigns
Regardless of the sales model you have chosen ,you’ll be responsible in creating Amazon Ads campaigns to attract potential customers to increase sales. There are various advertising models on Amazon to choose from an you can utilized an expert to find what suits your company better, here’s the list of the offering:
- Amazon Attribution: offers marketing solutions to boost sales.
- Amazon DSP: facilitates advanced functions to buy ad placements on Amazon and other sales channels.
- Amazon Live: offers options to implement video broadcasts to interact directly with buyers.
- Customized ads: offers innovative advertising experiences to create brand awareness in different formats, such as audio and video.
- Sponsored brands: helps customers to customize their ads with brand logos to improve awareness.
- Sponsored display: self-service advertising solutions to improve sales and reach targeted audiences.
- Sponsored products: ads on the product page to improve visibility.
D. Know how to analyze your results and optimize your work
One of the most important aspects in any strategy is results measurement. The agency you choose will help you to generate reports for your advertising and marketing actions. These reports will help you identify better sales opportunities.
It is important to choose an Amazon Specialized Agency that can help you achieve your sales goals. Depending on your market niche, it is important that your partners understand who your potential buyers are.
How to select a marketplace agency partner
Now that you know what to consider when working with an agency, here’s how to vet the right one for you.
1.Check their prior experience
Before deciding, research the different agencies available. The more experience they have on Amazon, the more their knowledge can help you. To look into them, start with visiting their websites to see what their value propositions are. Check on their methodology, as it will also influence the type of strategy you develop with them.
Next, look at the type of clients they have. Find the clients on Amazon to get an idea of their performance as sellersand check theg the reviews and ratings they receive.
2.- Verify their level of expertise
In real life, it is usually complicated, if not impossible, to master all areas and disciplines. This is why it is crucial for you to define your Amazon sales goals and the type of strategy you need to achieve them. Having this clear, you can delimit the capabilities the agency needs to have to help your business. Depending on your Amazon expertise, you may be looking for a different set of solutions in an agency.
SEO is essential to increase sales on Amazon. Remember that competition on this marketplace is fierce, so it is important to get a good positioning of your products.
Therefore, it is important to make sure that the agency masters all aspects that influence positioning, such as establishing the best keywords for your items, deep knowledge and planning of product categories, and how to promote customer reviews.
4. Research their measurement method and results analysis
Tracking all marketing and advertising actions is important to understand the performance of your business. An Amazon specialized agency should offer adequate measurement services and send periodic results reports.
It is also important that the agency becomes involved with your business and shows results in a transparent and understandable way. In case their reports do not have the expected information, propose actions or changes in their strategy to improve them.
5. Consider the Fee against your budget
As much as we’d all like to utilize the best services, we also have to consider the budget. When looking for aSpecialized Agency, one of the aspects to consider is the budget you have. All agencies charge different fees, and they may offer various rates depending on the service.
The level of transparency of the agency is important. Some may post their rates on their own website, but it is most common for them to offer personalized budgets over a call. If you want to maximize your ROI, you can request several budgets and carefully analyze each one.
Do you need a multidisciplinary agency to help you improve your positioning and sales on Amazon? At B2Marketplace we offer specialized Amazon Seller and Vendor services.
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