Creating an account and uploading your products isn’t enough if you want to grow your business on Amazon. It’s important to keep your Amazon product listing optimized if you want to rank highly in the marketplace and increase your sales.
Whether you’re a Vendor or Seller user, taking care of the details of your product pages, such as the titles, descriptions, and content, will be the key to success.
Therefore, it’s critical that you define a sales strategy, choose the right products to showcase, and above all, continuously work to keep your product listings updated.
Here are some tips on how to ensure your product listings are always at their best.
How to ensure your product listing is at its best
With over 350 million products on Amazon, it’s a fierce competition to make sure your product stands out. Sellers need to develop strategies to obtain good SEO positioning. This means, being persistent and spending time creating excellent product descriptions. Taking action will urge the Amazon algorithm to make your products visible and appear among the best options. So how do you optimize them properly?
1. Spend time crafting product titles that are adapted for Amazon
It’s important to optimize your product listing titles for what your prospective buyers and Amazon values.
Take advantage of the fact that Amazon allows you to place long headlines full of keywords, but you’ll have to consider the order of the keywords, because all the keywords will have an equivalent weight.Therefore, it’s important to put the most important keywords at the beginning to surface the most relevant information to the buyer.
For example, if you sell shower components, it is vital to put the descriptive term “Smart Showerhead”, “Intelligent Shower System” first and then terms that summarize the offered product. .
2. Keep your keywords updated
Conducting keyword research to optimize all the products in your list is also an essential step for selling on Amazon. As you may have noticed, it is important that they appear in the title ordered by priority. This will help Amazon to filter your products properly in response to the searches made by users.
In order to ensure your product lists are optimized, you shoul do periodically review your keywords. This is because the trends in user searches change over time, and it’s possible that a word that receives fewer searches can become “popular” in a short period of time.
3. Make product description with a highly engaging copy
While Amazon doesn’t consider product descriptions when positioning them, this element is vital for visibility. Detailed and clear descriptions generate a greater number of sales, and your conversion rate is a major factor for your positioning on Amazon.
When creating your product description focus on communicating to users about the advantages of your item and take advantage of this space to pre-emptively answer any possible doubts customers may have.
For example, if you sell mattresses, you can use this space to talk about the benefit of viscoelastic gel, information that may not be common knowledge, and address the expectations customers may have when buying this type of mattress. In this way, you will be adding value to the product and it will be easier to influence the customer’s purchasing decision.
4. Use clear and descriptive product images
When you look for a product on Amazon, the first thing you most often see first is the image.
It’snot just the first image that will serve as a preview in search results that’s important. The additional photos reinforce the purchase, and Amazon allows you to include up to 10 images in your products and one video. It doesn’t mean you have to upload all of them, but it is a good opportunity to show the product from different angles, highlight details, or include explanatory infographics for more complex descriptions.
For example, if you sell mobile phone accessories like cases, you can upload a general image so that the user recognizes the type of mobile it is intended for, and the rest, you can use them to show details or other components and functions, such as a support tab, reinforced corners, etc.
However, it is important that you review the specifications that Amazon requests to upload images, as these must meet certain parameters.
5. Add metakeywords to your products
Although it’s invisible to consumers, Amazon’s algorithm looks for keywords when positioning products.
You can include up to 800 optional keywords related to your product or target audience in the metadata. The platform combines these keywords with keywords from your products and other aspects of the form to create the metakeywords, which will serve the algorithm to organize the list of items.
6.Select your product categories
An Amazon product listing will always be organized based on categories. This is the most effective way to facilitate user searches, so it’s necessary to conduct research on the categories that best fit your niche market.
Placing items in lists that don’t correspond to them can be a major mistake when positioning them correctly and obtaining visibility. Not to mention the poor experience you can offer users, both those who are looking for similar products, because they won’t find yours, and those who see products that don’t interest them.
To do select your categories, start in the main category, for example, “electronics” and then refine through subcategories until you find the most specific one for each item.
7. Include Customers Reviews
If there is something capable of causing a quick and effective purchase, it’s the reviews of other users.According to Amazon, more than 93% of users read reviews before making a decision.
When it comes to getting reviews, the effectiveness and quality of all previous elements will be seen. Being attractive and honest with consumers is the best strategy to encourage them to purchase.
Therefore, if you discover that you are receiving good ratings and positive comments from your buyers, don’t hesitate to put them under the description of your products because they can work as supplementary information.
8. Offer a quality customer service
Taking care of your Product Listing on Amazon also means paying close attention to customer service. Being aware of questions or concerns from potential buyers is vital to improving their user experiences. This is not only by answering them and resolving their concerns, which promotes confidence in your brand, but also because you can learn a lot about their needs and expectations to improve certain aspects of your activity.
Don’t miss the opportunity to boost your performance on Amazon and take advantage of this type of customer feedback. Thanks to Seller Central, you can filter all comments by negatives and positives and make the research task easier.
If you leverage these tips for optimizing your product listing, you should receive great visibility and increase sales on Amazon. For more expertise and support in your Amazon program, don’t hesitate to reach out.