Advertising on Amazon is essential to your storefront’s success. It’s important to know that all successful companies on Amazon leverage advertising campaigns for sales, so it’s important to allocate an investment budget for ads.
Why Amazon.com?
It seems that everywhere you look, you can’t escape Amazon. Last year, the company grew 9% year-over-year, hitting a whopping $514 billion (Amazon) and with approximately 200 million Prime Members worldwide (Amazon), it’s hard to ignore the opportunity to get your products in front of so many potential buyers.
Why advertise on Amazon?
Amazon’s advertising platform’s mission is designed to help businesses selling on Amazon find, attract, and retain millions of customers at every stage of the process.
One of the most important aspects of advertising on Amazon is its ability to interpret its own big data, collected over the years from millions of customers.
How Amazon Advertising works
Amazon uses an advertising system similar to Google Adwords, where the basis of its system is PPC, or pay-per-click.This pay-per-click model is widely used and is based on keywords that index search engines.
Types of Advertising on Amazon
There are three types of advertising campaigns on Amazon: Sponsored Products, Sponsored Brands, and Sponsored Display. Amazon offers you the choice of the campaign type that can benefit you the most.
Sponsored Products
Sponsored Products allows you to improve the visibility of each product with ads that appear in search results and on product pages. Sponsored Products are Cost-Per-Click ads that promote individual product listings on Amazon. In a few minutes, you can create a campaign, even if you’ve never done it before, Amazon explains.
Why to use Sponsored Products?
- It helps customers discover and buy the products you sell on Amazon through ads that appear in search results and on product pages. No previous advertising experience is required.
- Gain visibility. Ads appear right where customers will see them on Amazon, such as the first page of search results and product pages.
- Increase sales with relevant ads. With Sponsored Products, you can increase your sales on Amazon by reaching customers who are searching for products like yours and directing them to your product page.
- Control costs with cost-per-click ads. You only pay when customers click on your ads. To control your expenses, set your budget and choose the price you want to bid for each click.
- Track the success of your ads. Track various sales and performance metrics that allow you to measure the direct impact of ads on your business on Amazon and optimize your campaigns.
Sponsored Brands
Sponsored Brands are cost-per-click ads that include your brand logo, a headline, and multiple products. These ads appear in relevant search results and help drive brand discovery among customers shopping for products like yours.
Why to use Sponsored Brands?
- Boost the positioning of your brand and product portfolio with personalized ads that appear in search results on Amazon.
- Create brand awareness. Use Sponsored Brands to increase visibility and decide how you want to present your brand to customers. Create custom headlines to share your brand message. Optimize your bidding strategy for placements that best meet your performance goals.
- Connect buyers with your products. Sponsored Brands reaches customers when they’re shopping for what to buy, which helps drive product awareness. When Amazon shoppers click on your brand logo, they’re taken to a Store or a custom landing page. When the customer clicks on a product in the ad, they’re taken to the product page.
- Create a branded shopping experience. By linking Sponsored Brands to your Store, you can interact with shoppers in a fully immersive environment dedicated to your brand.
Sponsored Display
With Sponsored Display, you’ll have a self-service advertising solution that helps businesses grow by reaching relevant audiences on and off Amazon. Sponsored Display is currently available to all professional sellers enrolled in the Amazon Brand Registry, vendors, and agencies selling products on Amazon.
Why to use Sponsored Display?
- Sponsored Display is designed to allow Amazon sellers to expand their reach and results through advertising.
- Attract new audiences or reach buyers actively browsing a specific brand or similar products and categories.
- Increase product recognition and demand across the web by reaching the right audiences for your business, beyond active shopping on Amazon.
- You don’t need to be a design expert, as the ad creativity is automatically generated based on your brand’s product information. You can quickly create a Sponsored Display campaign with customizable, automatically generated designs optimized for performance.
- Promote your entire product catalog with creative content.
- Control your campaign budget and pay only when customers click on your ads.
How to start an advertising campaign on Amazon
If you’re ready to get your ads running, it’s simple.Just follow these steps to start..
- Log in to an Amazon Advertising account.
- Then select the type of ad you want to post to give visibility to your product. Sponsored ads are very effective and easy to start an advertising campaign on Amazon.
- This third step involves assigning a name to your campaign, the budget you want to allocate, the bid, and its duration.
- It’s time for keywords, or key phrases. You can select any from Amazon’s list of suggestions or set up the ones you prefer.
- All you have to do then is launch the campaign.
You now have all the information and tools you need to start selling on the Amazon marketplace quickly and easily. Leverage B2Marketplace to run these campaigns for you so you can focus on running your business.